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This app focuses on first-gen smartphone users from rural India, and allows them to book an appointment with their nearby clinics with factors of affordability, proximity and reliability in

mind.

This app focuses on first-gen smartphone users from rural India, and allows them to book an appointment with their nearby clinics with factors of affordability, proximity and reliability in

mind.

The project aims to develop a mobile application that allows patients, particularly those from rural India and first-generation smartphone users, to easily book appointments with hospitals and clinics. The app addresses the need for improved access to healthcare services by providing a user-friendly platform accessible to individuals who may not be tech-savvy and primarily read Hindi or Marathi. By understanding the unique challenges faced by this demographic, the project will focus on generating insights and implementing solutions through intuitive screen design.

Appointment Booking

"I want to do and learn more things on the phone by myself. It feels good to not depend on other people, but right now it’s too complicated to figure out." - New User, India (Next Billion User Approach)

"I want to do and learn more things on the phone by myself. It feels good to not depend on other people, but right now it’s too complicated to figure out."

- New User, India (Next Billion User Approach)

Currently, our users have to wait in the hospital queue or call up and ask for the doctor’s availability.
As our users are also working under or for someone as house workers, farmers, factory workers etc, they can’t afford to spend the entire day or half a day waiting for their appointment at the clinic.

These users are used to the human connect, and knowing everything about the service via people or calls.

They are also used to going to their same trusted doctor/hospital/clinic or believe in referrals.

Booking with the doctor and not the clinic.

User Research

UI Design

Feature Specification

Outcome

The Brief

Our defined consumers often visit the hospital for two reasons: (1) to meet with a doctor about their health concerns (either for themselves or a family member), and (2) to get a review on the test results they received from a high-end hospital in the main city.

Our users are from the working class, it is inconvenient for them to travel to the hospital and sit for an extended period of time while waiting for their turn, as they cannot afford to lose their daily pay as a result of this.

Our users tend to book an appointment with the ‘doctor’ and not the ‘hospital’/’clinic’.

They look for booking an appointment/searching for a doctor or a clinic through the symptoms experienced.

Problem Breakdown

My Role

“I don't want to lose half a day's pay every time a doctor's appointment or clinic work comes up. I'd like to be able to save time in the clinic whenever I accompany my wife.”

About:

Raju is a 24 year old who lives with his wife and a 3 year old son. He works as a driver for the rich households in the village. His wife works as a cleaning lady at those place. They take care of their family, provides for them and Raju enjoys listening to music on YouTube in his free time.

Frustration:

long waiting queues outside the clinic, and it’s the worst when it’s a government one.

there is no easier process other than calling or sitting at the clinic.

Goals:

doesn’t want to lose his daily wage because of the clinic/hospital visit.

would like to know the details of the appointment - like the consultation fee and the time expected before going to the clinic (this is mainly when they are trying a new clinic).

Motivation:

recommendations from other people around.

money, saving travel, food and consultation cost.